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OCULAR

Relevance before success.

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We live in a time when the problems worth solving are layered, dynamic, and inseparable from the systems they live in.

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We work with leaders who navigate complexity in high-stakes environments, where the pace is relentless and the pressure to simplify is real.

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The work may involve rebuilding trust, surfacing shared purpose, or learning to read signals that don’t appear on dashboards. But it always begins by turning toward the complexity others try to avoid.

 

Rather than isolate issues from their context, we help leaders and teams engage complexity directly, deliberately, and without delay.

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We embed inside the flow of real projects—where urgency is high, uncertainty is real, and the stakes can’t be postponed.

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OCULAR exists to support this kind of leadership.


Through hands-on studios, strategic coaching, and immersive engagements, we sharpen attention, reframe what matters, and build the capacity to act with clarity and consequence.

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We work quietly, with those committed to the long arc—leaders who know that what’s overlooked today often shapes tomorrow.

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If this resonates, we welcome the conversation.

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World Economic Forum @ Spotify, NYC

"Working with OCULAR transformed how we understand our practice. It helped us see opportunities in the chaos, reimagine the patient experience, improve outcomes, and streamline operations. Within months, revenue was up, and I'll never see challenges the same way again."​  - Raman M., CEO & Plastic Surgeon

"We are supposed to be experts, but everyone in my group started laughing when we realized we'd only been scratching the surface. I wish this kind of thinking had been part of my graduate program."

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​- A Lee, Financial Advisor

"I don't think we'll ever see parking lots or our clients the same way again. I feel like the world just got a lot smaller, bigger, and more interesting and the challenge my team is taking on now looks very different."

       

 -  K Mendes, Founder/Owner

"The studio was better than I expected. I now realize that we spend way too much time looking for the answers we want while missing out on what's actually going on right in front of us.   I want the rest of my team to do this so we can change the way we serve clients."

 

- S Valios, Community Health Advocate

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​​Daniel Hewett is an architect, artist, educator, and advisor. His programs guide global organizations to hidden sources of new value.

Prior to OCULAR, he taught and led the Office of Academic Research + Partnerships at the Rhode Island School of Design, and co-founded its Center for Complexity, leading its Strategic Design Pedagogies program in the US, Europe, and India.

He is the founder and director of Urbanframe at MIT, a multi-year research program mobilizing international students to design and prototype solutions to complex urban problems. His
research focuses on locating and documenting untapped systemic wisdom. His built architecture includes commercial, residential, adaptive reuse, and historic preservation projects.

 
Past Partnerships include: Boston Scientific, Cessna, Chanel, ESPN, Florim, GGP, Goldman Sachs' 10K Small Businesses, Hayworth, Hyundai, Infosys, Samsung, Steinway, International Fragrances and Flavors, Johnson & Johnson, Joint Special Operations University, Lego, Levis, LG, Mass Mutual, Microsoft, NASA, Natchmann, Nike, NPR, Patagonia,  Phillips, Providence Ballet Theater, Saint Gobain, World Economic Forum, USAid
© 2025 OCULAR, LLC
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